Lenovo Summer Holidays Big-Scale Sales Promotion for Consuming Desktop and Laptop
After Signed as Olympic Top Sponsor, Lenovo implemented his stragety in Sports Marketing. On April,2006 Lenovo signed Ronaldinho (Xiao Luo, Chinese nickname) with huge money before World Cup to promote brand value and provide value-added services. In 2006, PC market shows highly homogenous competition, with "value" against "price", Lenovo leads a corporate-Strategy "differentiation" route.
Signed Ronaldinho, which extremely increased Lenovo’s reputation and honor worldwide, HAOSI International helped Lenovo plan and execute "Happy Hero Football Game" summer promotion, in which HAOSI International organically combined Lenovo brand Image with Ronaldinho, forming a wonderful consumer experience activity.
This event is related to more than 200 cities all over the country, mainly includes: Beijing, Shanghai, Shenzhen, Nanjing, Ji ’ nan, Xi ’ an, Shenyang, Chengdu. Nearly 10,000 consumers experienced this BTL event, the registered in Lenovo Interactive Column has exceeded 1 million. Therefore, the honorable reputation of Lenovo has rapidly increased 21% in China Region.
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