AIGLE Regional Promotion

In April 2006, global sports & leisure brand—AIGLE invited all the industrial experts to conduct layouts for the establishment of its brand and make products promotion. HAOSI International was also invited to contribute a series of integrated marketing projects. Based on AIGLE’s brand and product positioning, HAOSI International carefully analyzed its target audiences and their shopping habits, fully considered the terminal integrated marketing promotion, positioning the brand "elegant, natural and unique". Based on the positioning, a whole-year integrated marketing plan is produced, and it spread above the line quickly. HAOSI also planned some BTL events: such as comprehensive regional integrated marketing promotion plan and business exhibition, sales promotion, promotion for its members , etc.

HAOSI International formally launched AIGLE Integrated Marketing Event in Qingdao in July 2006.