In the Launching Ceremony with the subject of "Playing the Passion, Winning the World", Mr. Wang Lu Shan, Deputy Director, General Office of General Administration of Sporting; Mr. Sun Wen Long, Division Chief, Electronic Information Product Management Department of Ministry of Information Industry and other related department leaders were invited to be present and deliver speeches. Mr. Li Lan, Vise President of Lenovo Group, Mr. Liu Jie, General Manager of Consuming Desktop Marketing Department, and other high-level leaders from Lenovo were all present and delivered speeches.
Lenovo and HAOSI International co-created IEST2006, which has gained the authorization by state electronic sports authority management department—General Administration of Sports, and great support from Electronic Information Product Management Department of Ministry of Information Industry. HAOSI International expects to make domestic consumers experience Lenovo brand characteristics of fashion, innovation and make convenience by creating this fashionable international entertainment sports platform –IEST.
The total prize of this Tournament reached RMB 1.2 million Yuan and 3 most popular games in electronic tournament are: WARCRAFT, STARCRAFT, LIVE FOOTBALL were set under the tournament. Preliminary contest in China are anticipated to be performed above the line and below the line at the same time from June 24 to July 30, 2006 in 12 cities, the players who are selected will go into Final Tournament at the end of August, the winners would be grouped and to compete in the Global Final Tournament.
As an innovative company in communications filed, HAOSI International will combine athletic sports with energetic, passionful and joyful amusement, creating an entertainment platform for Lenovo Group aiming at its target audience—young consumers to show themselves, helping them deepen them recognize Lenovo brand and products when experiencing personally in sports and entertainments, which are also the Cross-Fields Integrated Marketing successfully implemented by HAOSI International between the two platforms—Marketing and Entertainment.
