2008 Camp Jeep®

As one of the most successful single-brand car owner events in the world, the magical Camp Jeep® has always an appeal to Jeep® owners from all over the world. Camp Jeep® first appeared in Europe in 2000, and then quickly spread to the rest of the world. Now, it has become a party of Jeep® owners and a pilgrimage of Jeep® fans across the world.

Camp Jeep® was introduced into China in 2007. Jeep® culture represents share and friendliness for Chinese Jeep® owners and fans. Camp Jeep® can help them better experience and understand Jeep® performance, exchange cross-country driving experience, share the joy of cross-country driving and promote their understanding and experience of Jeep® spirits and culture.

In October 2008, nationwide Jeep® owners and fans celebrated the second session of Camp Jeep® China. Combination of the event and Chinese culture gave birth to Camp Jeep® 2008. The event formally raised the curtain on October 24 and lasted for three days. Jeep® campers marched across Badaling Skiing Field and Tianmo (Huailai, Hebei), sharing their passion and driving experience. The event not only serves as a window for Chinese Jeep® fans to feel the original cross-country culture, but also attracts Chinese Jeep® campers to the most brilliant car owner activity in China. It is a brand-new Chinese-style interpretation of the genuine Jeep® culture.

Camp Jeep® is a platform for comprehensive experience of superb cross-country performance of Jeep® and offers a golden opportunity for sharing driving and cross-country experience, making the acquaintance of driver friends and family vocations. Camp Jeep® 2007 was a remarkable success. On this basis, Haosi designed more programs to cater for Jeep® owners and fans to illustrate denotation and connotation of Jeep® quality. To better demonstrate the strong power, superior control performance and cross-country performance of Jeep®, the event invited professional cross-country drivers to put on a breath-taking live show. Panthers Band was also invited to add to the fun, so that the Jeep® owners can have a deep understanding of the true feeling Camp Jeep® conveys in a context of speed and passion, wildness and heroicness.

Be the most brilliant car owner activity in China

Camp Jeep® 2008 is a majestic opportunity for Jeep® fans to have an on-the-spot experience of cross-country driving with the above all-series models. Camp Jeep® 2008, as the Chinese–style illustration of genuine cross-country culture, attracted thousands of Jeep® campers to take part in a series of colorful driving activities and non-driving activities. Driving activities including challenging cross-country driving, navigation and cross-country orienteering, tour of ride and car-related funny games; the non-driving activities include Jeep® historical culture exhibition, daily video show, themed banquet and live music concert etc.

In fact, it is believed that whoever, when witnessing the commander driving Grand Cherokee plunge from Badaling skiing ramp with a fall of 130 meters (obliquity of 40 degrees) to challenge the extreme cross-country driving, will only have one feeling: drive Jeep® to overcome all the difficulties or obstacles.

Profile of Camp Jeep® overseas

Each year, tens of thousands of cross-country lovers from Germany, Swiss, Italy, Israel, Britain and Japan gather together in US and Europe to celebrate the event at a weekend.

Each Camp Jeep® is a combination and reflection of Jeep®, adventure, team work and friendliness. Every participant loves adventure and making friends. Various cultures meet in the activity, car owners’ struggle with the complex and dangerous topographical environment embodies passion and friendliness of the event and is a reason for individual car owners to join forces with the group.