MBA Lecture in CUC given by Mr. Ye Xun, President of Haosi International
---Comprehensive Marketing of Bird’s Nest ‘Turandot’ by Zhang Yimou
On October 22nd, ,2011, Mr. Ye Xun, President of Haosi International, was invited by Graduate School of Management of Communication University of China(CUC) to give a lecture on marketing of high-end cultural products for MBA students in MBA center.
The lecture reviewed the marketing program for the Bird’s Nest Turandot, a world-class mega-stage Opera, which was created by Haosi International coorperating with Olympics Creative Team in 2009. During the lecture, Mr. Ye Xun won enthusiastic applause for his keen market insight and unique creative ideas of high-end cultural products, which also aroused great interest among the MBA students.
Graduate School of Management of Communication University has been dedicated to educating a group of high-level compound talents, who not only master business-management, but also have the qualities and abilities of modern enterprise administrators, the keen insight on culture and media industry, as well as a high sense of social responsibility, a global view and strong innovative abilities. It is in accord with Haosi’s idea of becoming a flagship enterprise in cultural innovation industry through creating innovative and vivid film & television works, live performance, public events, customer experience and other cultural products.
Mr. Ye Xun not only encouraged students to join the Chinese cultural and creative industry to put theory into practice, but also expressed Haosi’s plan to cooperate with CUC in training talents by providing internships and job opportunities for students in cultural and creative fields.
The lecture lasted three hours. The students gained a lot. They strengthened their understanding of cultural and creative industry as well as firmed the confidence and determination in engaging in this industry.
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